Since 1901, Leão™, one of the most traditional tea brands in Brazil has accumulated a magical wisdom about plants and nature, leading people to a more balanced day to day life. In a world that keeps telling to go, Leão invited their costumers to 'stay cool' and take a more relaxed lifestyle and mindset. For this fresh concept, a visual language were designed crossing different platforms and formats for their On & Off line channels showing that Brazil's natural is 'staing cool' conected to their rythm and root.

Client: Leão™ | The Coca-Cola company
Art Direction, Photography, Social
Year: 2019

Creative Director: Rafael Conde
Art Direction: Arthur Almeida
Creative Concept: Luiz Mastropietro
Photography: Léo Braga
Gifs: Guido Rangel
Agency: FLAGCX フラグ