Pedro Sampaio | #BeatDItaú TikTok Launch

Itaú the largest private bank in Latin America needed to create a bold and fresh story to launch its profile in the fastest growing social platform: Tiktok. With a purpose of engaging younger generations and resonating with their issues related to money, we designed a creative strategy that is all about Tiktok: with music, dance and people. For that, Itaú teamed up with Pedro Sampaio, one of the greatest DJ's in Brazil with a massive audience on the platform, to launch #BeatDoltaú: a exclusive dance challenge remixing the famous TV ad bank's music.

With a great buzz made, it was time to spread the word and keep the conversation going. So we gathered together a amazing team of creators  to build up a 100% user generated content based narrative starting the new brand positioning: #FeitoComVc.