Ipanema is a fun and colorful brazilian made sandal and flipflop brand. Inspired by famous Tom Jobim song 'The Girl from Ipanema' their 2017 international summer campaign invited three foreign girls, living in Rio de Janeiro to be brand ambassador showing that 'The new girl from Ipanema' is a state of mind that crosses nationality barriers. For this work a visual narrative where developed crossing different platforms from print to digital translating what beying a Ipanema girl really means.

Creative Director: Daniel Coronel
Photography: Obvious Agency
Design Lead: Igor Canto
Art Assistance: Arthur Almeida
Agency: FLAGCX フラグ

® Arthur Almeida 2021︎

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